Café el Cibaeño pledges 5% of sales to help children with serious illnesses

Poindexter Marcelino Agroindustrias el Cibao said on June 21, 2026, that Café el Cibaeño will direct 5% of all sales to charities focused on treating grave diseases in children. The company says the program will support hospitals, treatment centers and nonprofits, with more details on beneficiaries and transparency coming to its website. Why it matters: - Café el Cibaeño is tying a permanent share of revenue to pediatric health causes. - The commitment directs private sales dollars toward care, research and treatment access for children facing high-risk diagnoses. - The pledge could create a recurring funding stream for hospitals and nonprofits that serve families with limited access to specialized treatment. What happened: - Poindexter Marcelino Agroindustrias el Cibao, S.A. announced on June 21, 2026, in Santiago de los Caballeros, Dominican Republic, that it will dedicate 5% of total sales from Café el Cibaeño to charitable causes. - The main focus will be institutions that treat and work to cure serious and/or fatal diseases affecting children. - The company said the commitment applies to every sale, regardless of channel or purchase origin. - The company said the pledge will remain permanent and part of its business model. The details: - The resources will go to hospitals, treatment centers and nonprofit organizations serving children with high-risk diagnoses. - Priority will go to institutions that expand access to care, research and treatments that many families could not otherwise afford. - Café el Cibaeño is a specialty coffee brand built from beans of Dominican, South American and African origin. - The company said the brand reflects a deep connection to the land and people of the Cibao region. - The company said details on beneficiary institutions and the transparency and accountability mechanisms for the program will be posted on its website. - Café el Cibaeño is owned by Poindexter Marcelino Agroindustrias el Cibao, S.A. - The company said it maintains an ongoing policy of contributing to charitable causes, especially organizations that protect vulnerable people. - The company said Janus charitable works are managed by the Carlyle Poindexter Charitable Foundation. - The company said each donation is matched with personal funds by licenciado Poindexter Salcedo under a perpetual trust with the foundation. - More information is available on the company’s social channels, including LinkedIn , Bluesky , Instagram , Facebook and X . Between the lines: - The announcement frames the coffee brand as a cause-driven business, not just a product label. - The quoted language suggests the company wants the pledge to read as part of its identity and regional mission, not as a one-time donation. - The matching-funds structure could amplify the size of the charitable impact if the program operates as described. What’s next: - The company said it will disclose the beneficiary institutions and accountability process on its website. - Future updates should clarify how sales are tracked, how funds are distributed and which organizations receive support first. - Those details will determine how measurable and durable the pledge becomes.